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Day 2

8:15 AM - 9:00 AM Registration and Networking Coffee


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Jochen Schaefer

Legal Counsel
World Federation of the Sporting Goods Industry

9:05 AM - 9:40 AM IP Valuation for Licensing Purposes

Ruth Donners, Director of Licensing, DSM
Assess key management and commercialisation strategies when looking to monetise your IP

  • Overcoming the difficult task of defining the value of IP, especially in pre-commercialisation stages
  • Strategies for assessing the ROI on patents
  • Use innovative IPR to secure greater operational flexibility, drive revenues, enhance bottom-line returns, and thereby increase shareholder value.

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Ruth Donners

Director of Licensing
DSM
Strategic Considerations in Contentious Trademark Matters

What can you do to place yourself in the best position to deal with trademark objections? Lessons that you can learn from an industry expert to implement within your organisations

  • First steps in any contentious matter
  • Knowing your enemy
  • When to settle

Ben Mooneapillay- Partner, JA Kemp

Commercial Considerations for Your Monetization Strategy
Once you have decided to monetize your IP, there are a number of strategic elements to consider to smooth the route to successful commercialization:
  • Finding the right support network to enable you to realize your plans
  • Setting up a process for different types of monetization:
  • License-out
  • Sale
  • Spin-out
  • Best practices for identifying which IP to monetize on, and finding potential targets/leads
Ruth Donners – Director Licensing, Royal DSM

Aligning Licensing Strategies with the Strategic Interests of the Product Business
Your licensing strategy is a fundamental aspect of the overall value of your IP portfolio. Learn how to implement strategic alignment within your own organization from the success of others
  • Assess what business managers understand about IP
  • Find out how to grow a market
  • Learn how you can manage the internal stakeholders
  • Understand how to take advantage of scenarios where exclusivity is the better solution
Arian Duijvestijn- Head of Intellectual Property, Philips Lighting

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Ben Mooneapillay

Partner
JA Kemp
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Arian Duijvestijn

Head of Intellectual Property
Philips Lighting
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Ruth Donners

Director of Licensing
DSM

10:40 AM - 11:10 AM Morning Coffee and Networking

11:10 AM - 11:45 AM Modernise the Defence of Your IP- How Being Proactive in Defence Can Benefit Your Overall Strategy and be a Key Driver in Achieving Your Business Goals

Peter Ericsson-Nestler, Director, IPR Defensive Strategy, Ericsson
Reactive, slow, drawn-out litigation. These are all words attributed to traditional IP defence strategies. Turn defence into a positive process by taking your company off the back foot and become a proactive defender of IPRs saving valuable time and resources

  • Learning from the best, assessing what makes a modern defensive strategy
  • Learn how to use defence to complement business ambitions
  • Move your company forward through strong, proactive defensive strategies

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Peter Ericsson-Nestler

Director, IPR Defensive Strategy
Ericsson

11:45 AM - 12:20 PM Alternative Means of Protecting Your Organisation

12:20 PM - 1:20 PM Lunch and Networking

Learn the Reality, Consequences, and Solutions to Act Against Counterfeit Goods Using Examples From the Cigarette Manufacturing Industry

In a global market where information is readily available, how can you reduce counterfeit trade of your products? An analysis of the illicit counterfeiting trade within the cigarette industry with a focus on Eastern Europe.

  • Counterfeit cigarette production in the EU? Really?
  • An analysis of the extent of the problem, where does the money go?
  • How can we dismantle this criminal activity for good?
Klaus Berg- Manager ITS&P, Philip Morris International

Winning Gold in Rio

The IP interests of countries in Latin America may differ substantially from comparable interests in the United States, Europe and Asia. What methods can you apply to successfully navigate your patents in this unique jurisdiction?

  • Is Brazil becoming anti-patent?
  • Strategies to deal with lower standards of patent protection, weaker enforcement and a rising bar for patentability
  • The impact of patent landscaping tools, patent databases and analytical tools to carry out non-infringement analysis
Geovana Rosales- Patent Manager, DuPont

Strategies for Success in China

An analysis of updates within the jurisdiction and what they mean for your business and IP. What defence and enforcement strategies should you be deploying to effectively enforce your IP and achieve your business goals?

  • Developing and maintaining a clean, well documented IP portfolio
  • Gathering strong evidence capable of rapid litigation or enforcement
  • Maintain confidence in your brand, thus preventing the loss of both business and production partners
Dr. Jochen Dorring- Senior IPR Manager, Brita


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Klaus Berg

Manager, ITS&P, Nordics
Philip Morris International
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Jochen Dorring

Senior IPR Litigation Manager
Brita
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Geovana Rosales

Patent Manager
Du Pont

2:40 PM - 3:10 PM Afternoon Coffee and Networking

3:10 PM - 3:45 PM Litigation and Enforcement in China

Jochen Dorring, Senior IPR Litigation Manager, Brita
IP Protection in China: Is It Finally Changing? An in-depth overview of the Chinese jurisdiction in light of moves to increase respect for IPRs

  • Understand common pitfalls in the market and how best to prepare for and avoid them
  • Learn vital best practices to navigate the legal landscape in a difficult jurisdiction
  • Gain a comprehensive understanding of the impact of China’s anti-trust laws on IP and licensing and what it means for you and your department

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Jochen Dorring

Senior IPR Litigation Manager
Brita

3:45 PM - 4:20 PM Industry 4.0 and IP: Worlds Colliding

Industry 4.0 has led us to IT, Legal, R&D, and IP Departments all coming together. Assess how you can mediate and facilitate the accord between departments as well as the risks associated with going beyond classic business models

4:20 PM - 4:25 PM Closing Remarks from the Chairperson

Jochen Schaefer, Legal Counsel, World Federation of the Sporting Goods Industry

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Jochen Schaefer

Legal Counsel
World Federation of the Sporting Goods Industry

4:25 PM - 5:19 PM Close of Nordic IPR 2017