Agenda Day 2

8:15 AM - 9:00 AM Registration and welcome coffee

9:00 AM - 9:15 AM Chairman's opening remarks

· Creating the right strategy for your company: Thoughts from 5 leading businesses
· Differentiating IP strategies for different business areas within the company
· KPI’s for active portfolio management
· Road-mapping: knowing how IP works with your business model and generating IP culture that delivers value
· Promoting active portfolio management strategy through considering factors such as competitive environment and technology development
· Quality vs Quantity of patents

Thomas Steffen

Senior Director IP Portfolio Management
Philips Intellectual Property & Standards

Simone Frattasi

Head of Patents
Sony Mobile Communications, Sweden

Harri Honkasalo

Director of Patenting

Bruce Girvan

Director of Intellectual Property
Ceres Power Limited

10:15 AM - 11:00 AM Implementing strategy in order to efficiently respond to counterfeits both online and offline

Peter Schøtt Knudsen, Global Head of Legal and IPR, Ecco Sko A/S
· Brief presentation of Ecco and their IPR strategy
· Ecco’s offline and online challenges regarding counterfeits
· Various responses to mitigating these challenges with a special focus on China

Peter Schøtt Knudsen

Global Head of Legal and IPR
Ecco Sko A/S

11:00 AM - 11:30 AM Morning break and networking

11:30 AM - 12:10 PM Business impacts and consequences of leaked IP information

Ken Bonefeld-Nielsen, MBA-Head of Corporate Security Department, Sony Mobile Communications
· The Trust issue: Why is IP enforcement more than just timely registering of your IP rights?
· Market share impact: What is your virtual market share?
· Prioritisation of targets and resources: Are you focusing your resources efficiently?
· Root-causes behind some of the IP infringements
· Consequences and business impacts of IP ‘leaking out’ in an uncontrolled manner

Ken Bonefeld-Nielsen

MBA-Head of Corporate Security Department
Sony Mobile Communications

12:10 PM - 12:50 PM Lifecycle of patent strategy

Andrey Inshakov, Patent Specialists Team Lead, Yandex
· Establishment of initial patenting strategy- process and execution
· Portfolio growth and cost management
· Changing business environment and realignment of the patent strategy
· Yandex lessons learnt: The importance of communication with management and staying aligned

Andrey Inshakov

Patent Specialists Team Lead

12:50 PM - 1:30 PM Technology demonstration drive

Introducing a range of quick-fire ‘tech-drives’, designed to demonstrate the latest and most effective technological innovations relevant to you, enabling you to return to the office with a fresh set of ideas to transform your strategy

2:30 AM - 3:30 AM Networking lunch

2:30 AM - 3:10 AM Challenges in global patent licensing

Andreas Iwerbäck, Senior Licensing Manager, Ericsson
· Regional differences in the field
· Hold-up vs. Hold-out; where is the real problem?
· FRAND: It’s a two-way street
· Future of standardisation

Andreas Iwerbäck

Senior Licensing Manager

3:10 AM - 3:50 AM Assessing the impact of the effectiveness of global patent systems on your patent filing strategy

Nikolaos Papageorgiadis, Senior Lecturer, University of Liverpool
· Latest assessment of the levels of patent systems effectiveness in 49 countries worldwide for the year 2017
· Identifying countries where you should anticipate that the enforcement of your patents is likely to be problematic.
· Did the Chinese patent enforcement landscape improve between 2015-2017?
· Understanding which countries could be earmarked or dropped out of patent filing and renewing decisions, from the perspective of patent enforcement strength.
· Discussion of the implications for small and medium sized firms and large multinationals

Nikolaos Papageorgiadis

Senior Lecturer
University of Liverpool

3:50 AM - 3:50 AM Chairman's closing thoughts & close of conference