Intellectual property now plays an increasingly important role in the world economy and has risen up to take its place on the agenda of many senior business leaders. Understanding how best to create, employ and control these assets is key to forming strategies that capitalise and maximise the value of a companies intellectual property. With this in mind, prior to this year’s Nordic IPR event, Legal IQ surveyed a number of relevant individuals in the IP space about the key trends and challenges they are facing in their roles.
Ahead of the Nordic IPR 2018 event, Legal IQ spoke exclusively to Peter Ericsson Nestler, Director of IPR Defensive Strategies, Ericsson about why organisations are choosing to adopt more open development strategies, as well as the best mechanisms for cooperation around IPRs, and benefits and drawbacks of open innovation
The formulation of the European Unified Patent Court (UPC) has been labelled as the most important change to the European patent system for almost 40 years with the UPC to become the world’s largest patent litigation forum.
Novo Nordisk is a global pharmaceutical company with 90 years of innovation and leadership in diabetes care. Their intellectual property (IP) team consists of 65 people with a wide geographic spread between their corporate headquarters in Denmark and additional IP units in the United States, India, and China.
Find out here how the implementation of the new 'Enterprise Platform' led to a 120% increase in daily use by staff and a 40% cost savings.
Watch this exclusive interview with Dr Matthias Zigann, Presiding Judge at Munich Regional Court I, Germany and hear his views on:
- changes to the IP Litigation strategy with the introduction of the Unitary Patent system
- challenges for the 'patent poor' countries
- how small companies can get their patent strategy up to speed
- the impact of trolls with the introduction of Unitary Patent system
- and more!